Mark Germinal Westall, age 34, graduated from the London Institute in 1991. In the same year he formed VSW Publishing, with Keld van Schreven, and launched achingly trendy electronic fashion-lifestyle magazine Gspot. Success with Gspot, and subsequent skate/snowboard magazine Hey Tony, opened the door to large-scale events organisation (with even larger-scale free drinks blags) and subsequent marketing work for leading edge companies. He worked on the UK launch programs for Sony Playstation and Red Bull, ran Levi's first interactive kiosks in 1995, built websites for Diesel Jeans, CompuServe and Virgin, and helped to launch Club UK and Leisure Lounge. He launched Hard Reality in 1997, and masterminded the company's sale to Leo Burnett's in 1998, where he produced award-winning work for clients such as Kellogg's and McDonald's before leaving in 2001 to launch Bradonpace. He has also done PR for Patsy Kensit, but then nobody's perfect.

Back to people.